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| services |
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| marketing services: |
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| 01. |
Market research and analysis of product
positioning, pricing, market opportunities and competition
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| 02. |
Design of customized marketing strategy
with biggest ROI - from corporate identity development,
to communication strategies, to the creation and implementation
of complete marketing plans |
| 03. |
Customer relationship marketing, segmentation
of target audience and management of distribution channels |
| 04. |
E-marketing, web design and interactive
presentations, audio, video and TV production services |
| 05. |
Support at business plan implementation;
registration, marketing and distribution of new products
on the market |
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| media strategy and media management: |
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| 01. |
Audit of a media position of a company |
| 02. |
Mediálny plán a realizácia navrhnutého
a schváleného mediálneho plánu |
| 03. |
Authorial processing and editing of
articles about a company and its products |
| 04. |
Distribution of press releases and
announcements |
| 05. |
Calling for and complex organization
of press conferences |
| 06. |
Preparation of informal meetings of
company representatives with journalists |
| 07. |
Regular communication with a selection
of journalists with the objective to create a positive
image of a company |
| 08. |
Concept and realization of audio,
video and multimedia presentations |
| 09. |
Regular media monitoring |
| 10. |
Crisis communication |
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| media training: |
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| 01. |
Theoretical lectures on the basics
of communication and division of media |
| 02. |
Theme lectures aimed at analysing
domestic media market |
| 03. |
Basics of communication with selected
target groups (customer, potential client, journalist,
office clerk) |
| 04. |
Verbal and non-verbal communication,
practical protocol |
| 05. |
Practicing public speech and answers
at press conferences (interview in front of a microphone) |
| 06. |
Practice of an interview with a journalist
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| 07. |
Practice of an interview for press
and electronic media |
| 08. |
Training aimed at TV appearances (interview
in front of a camera) |
| 09. |
Program of a training for creation
and subsequent presentation of technical lectures |
| 10. |
Special trainings for managing company
events |
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| presentation and event service: |
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| 01. |
Elaboration of a basic concept for
an event - target group, purpose, content |
| 02. |
Cooperation on theme selection and
elaboration of the script for the event |
| 03. |
Event program preparation:
- contact and selection of a moderator
- securing performances of individual artists (singers,
dancers, karaoke, barman shows etc.)
- securing musical production (DJ/band) |
| 04. |
Securing technical and organizational
issues of an event:
- rent of space
- printing and graphic works (preparation and distribution
of invitations, posters, bulletins etc.)
- catering
- hostessing
- constructions and stage set-up (platforms, stages, roofing,
tents)
- sound systems
- light system
- laser show and video projections |
| 05. |
Securing documentation of the event:
- photographer
- video (videoclips, video reports) |
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| creative solutions: |
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| 01. |
Proposals for a complex corporate
identity of a company including proposals for letter head
paper, business cards, general company materials |
| 02. |
Graphic proposals of commercial catalogues,
company presentation booklets, adds, billboards, etc. |
| 03. |
Industrial and commercial photography
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| 04. |
Concepts for promotion events, contests
and similar activities |
| 05. |
Webdesign and implementation of web
pages |
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| connexion,
s.r.o. © 2003 |
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